diff --git a/biz/models.py b/biz/models.py
index f1268ef..bd092dd 100644
--- a/biz/models.py
+++ b/biz/models.py
@@ -23,6 +23,7 @@ class Status(models.TextChoices):
     LOST = 'LOST', 'Lost customer'
     DECLINED = 'DECLINED', 'Declined'
     DECLINED_UNRELATED = 'DECLINED_UNRELATED', 'Declined without significance'
+    NOT_CONCERNED = 'NOT_CONCERNED', 'Not concerned'
     SHOULD_BUY = 'SHOULD_BUY', 'Should buy'
 
 class DeclinationReason(models.TextChoices):