diff --git a/bizdev/admin.py b/bizdev/admin.py
index 9bd6b3d..1adfd1d 100644
--- a/bizdev/admin.py
+++ b/bizdev/admin.py
@@ -35,34 +35,35 @@ class EmailTemplateAdmin(SyncedObjectAdmin):
     search_fields = ('name', 'subject')
 
 def contacted_by_sms(modeladmin, request, queryset):
-    create_default_activity_for_prospect(modeladmin, request, queryset, ActivityType.SMS, Status.CONTACTED)
+    create_default_activity_for_prospect(modeladmin, request, queryset, ActivityType.SMS, Status.CONTACTED, None)
 contacted_by_sms.short_description = "Contacted by SMS"
 
 def mark_as_customer(modeladmin, request, queryset):
-    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.CUSTOMER)
+    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.CUSTOMER, None)
 mark_as_customer.short_description = "Mark as customer"
 
 def mark_as_should_test(modeladmin, request, queryset):
-    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.TESTING)
+    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.TESTING, None)
 mark_as_should_test.short_description = "Mark as should test"
 
 def mark_as_testing(modeladmin, request, queryset):
-    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.CUSTOMER)
+    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.CUSTOMER, None)
 mark_as_testing.short_description = "Mark as testing"
 
 def declined_too_expensive(modeladmin, request, queryset):
-    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.DECLINED_TOO_EXPENSIVE)
+    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.DECLINED, DeclinationReason.TOO_EXPENSIVE)
 declined_too_expensive.short_description = "Declined too expensive"
 
 def declined_use_something_else(modeladmin, request, queryset):
-    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.DECLINED_USE_SOMETHING_ELSE)
+    create_default_activity_for_prospect(modeladmin, request, queryset, None, Status.DECLINED, DeclinationReason.USE_OTHER_PRODUCT)
 declined_use_something_else.short_description = "Declined use something else"
 
-def create_default_activity_for_prospect(modeladmin, request, queryset, type, status):
+def create_default_activity_for_prospect(modeladmin, request, queryset, type, status, reason):
     for prospect in queryset:
         activity = Activity.objects.create(
             type=type,
             status=status,
+            declination_reason=reason,
             related_user = request.user
         )
         activity.prospects.add(prospect)
diff --git a/bizdev/models.py b/bizdev/models.py
index 340db98..26d6948 100644
--- a/bizdev/models.py
+++ b/bizdev/models.py
@@ -12,6 +12,7 @@ User = get_user_model()
 
 class Status(models.TextChoices):
     NONE = 'NONE', 'None'
+    INBOUND = 'INBOUND', 'Inbound'
     CONTACTED = 'CONTACTED', 'Contacted'
     RESPONDED = 'RESPONDED', 'Responded'
     SHOULD_TEST = 'SHOULD_TEST', 'Should test'
@@ -32,6 +33,7 @@ class ActivityType(models.TextChoices):
     SMS = 'SMS', 'SMS Campaign'
     CALL = 'CALL', 'Call'
     PRESS = 'PRESS', 'Press Release'
+    WORD_OF_MOUTH = 'WORD_OF_MOUTH', 'Word of mouth'
 
 class Entity(BaseModel):
     name = models.CharField(max_length=200, null=True, blank=True)
@@ -119,7 +121,7 @@ class Activity(BaseModel):
     #     return f"{self.get_type_display()} - {self.creation_date.date()}"
 
     def html_desc(self):
-        fields = [field for field in [self.creation_date.strftime("%d/%m/%Y %H:%M"), self.status, self.attachment_text, self.description, self.type] if field is not None]
+        fields = [field for field in [self.creation_date.strftime("%d/%m/%Y %H:%M"), self.status, self.declination_reason, self.attachment_text, self.description, self.type] if field is not None]
         html = '<table><tr>'
         for field in fields:
             html += f'<td style="padding:0px 5px;">{field}</td>'